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Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. adelemendez.ml If your customer base is delighted and vocal, you need to get their message out there. Ask for reviews, put together well-crafted testimonials, and let any interested prospects know that real people trust your business — and they should too!